Drive foot traffic to the fast food outlet by offering a children’s menu promotion during one week.
Developing a rich media campaign with a video integrated and a Tap2Whatsapp event that allows users to share the promotion with their friends. The user clicks on a Tap2Whatsapp button on the ad and a pre-populated message pops up within the Whatsapp application.
The Rich Media campaign had more than 9000 interactions in one week. The full video was watched by more than 1100 people and the promotion was shared via Whatsapp by 1000 people.