Drive downloads of the well-known E-Reader app in Spain and Italy. The campaign is targeted at iPad users.
The campaign used banner and interstitial creative formats having two different themes: firstly, one promoting Fifty Shades of Grey following the film’s release; and secondly, another one promoting the brand.
The campaign achieved high engagement results, reaching more than 7,000 taps in Italy and more than 12,000 taps in Spain. CTR results were increased during the campaign due to the optimizations implemented. These optimizations were allowed thanks to the selection of the best geographic zones to run the campaign. In both countries we found that the campaign performed best in the north area of the country.