● Access to TAPTAP's preferred global deal network.

● Include and access your own Preferred Deals transparently.

● Define & create your own customized audience clusters.

● 3rd-party certified viewability and brand safety.

● Integrated with all major existing ad exchanges.

● Include over 50 audience segmentation layers & 20+ standard audience clusters.

● Certified hyperlocal reach to specific audiences.

● Advanced proprietary location data certification.

● Physical presence 1st-party data generator.

● API-enabled integrations of 3rd-party contextual data.

● Cross-device capabilities for funnel attribution.

● Deterministic Data Partnerships with telcos (Age, Gender, Address).

● Deep customer integration through CRM/DMP APIs.

● Advertising & marketing data matching automation triggers.

● All major ad formats plus additional high impact video and rich media ads.

● Scalable yet highly personal global delivery of contextual ads.

● Pre-bid and tag based brand-safety/viewability certification.

● Deep integrations at the creative level with local datasources.

● Ads that seamlessly adjust to the environment for added relevance.

● 3rd-party certified with major delivery ad servers.

● Dedicated & flexible engineering & support team.

● Platform as a Service (PaaS) or Fully Managed 360° service.

● Human+algorithmic campaign optimization of KPIs.

● Real-time campaign analytics of all major metrics.

● Hyperlocal geo-level audience reach forecasting module.

● Campaign optimization impact analysis.

● AdCreative development by experienced mobile advertising specialists.

● Pre and post bid viewable CPM (vCPM) buying model availability.

● Easily import/export through multiple APIs (reporting, creative, etc.).

● 3rd-party verified by all major industry auditors.

● Post-campaign site/app level analytics.

● Deep-level whitelisting/blacklisting capabilities for open buys.

● Seeking best advertiser results by solely focussing on demand-side.

● Brand safety certification by 3rd parties.

● 9 offices (Europe / Americas).

● 2 operational hubs (Madrid & Bogota).

● Globally Scalable Platform - Campaigns in 80+ countries during 2016.

● Multi-language support team.

● Cross market learnings and insights at the advertiser/industry level.

● Customized account hierarchy.

● Localized servers meeting country-specific privacy standards.