Audience Geo-Forecaster for OOH (Out-of-Home)
Quantify, Profile and Engage Contextually with audiences on the move.
Sync your OOH efforts with context-driven mobile ads to maximize your out-of-home reach and top-of-mind.
Geo-profile audiences that have been at the specific locations of your OOH customer journey.
Deliver context-driven dynamic ads on mobile to the same OOH audience you are seeking.
Use data insights to understand the entire consumer journey and determine which audience profiles engage the most.
When synchronized, OOH and mobile provide a 27% uplift in audience engagement.
Audience Geo-Forecasting Module
Easily Define and Forecast Audience Volume and Profile Around Specific Geographic Areas
TAPTAP, a VC backed Spanish adtech multinational founded in 2010, is present in southern Europe, South America and North America. TAPTAP’s Sonata platform leverages geospatial & local intelligence for audience profiling, dynamic advertising activation and offline/online ad attribution. Global brands and agencies use Sonata in more than 85 countries to efficiently engage with digital omnichannel, and more predominantly mobile-centric, audiences.
This work is licensed under a Creative Commons | Attribution-NonCommercial-NoDerivatives 4.0 International License. Graphic sources: Unsplash, Freepik
