Activate your Audience through Results-Driven Programmatic Mobile Ads.
Deliver ad campaigns when a defined Pollen count is reached in a certain area.
Deliver ads only when it makes sense to do so contextually. Dynamically use pollen level forecasts and real-time pollen counts to deliver the right ad where it matters most.
Activate your Audience through Results-Driven Programmatic Mobile Ads.
Temperature drives consumption.
Use hyperlocal temperature as a proxy for when to launch highly relevant ads.
Ice cream, soup, soft-drink, winter clothing, Caribbean vacations… are some of the many temperature prone to target by current or future temperature levels.
Activate your Audience through Results-Driven Programmatic Mobile Ads.
Dynamically match ad creative language to real audience language of choice.
Set ad creative language to change automatically depending on the actual phone language settings.
Activate your Audience through Results-Driven Programmatic Mobile Ads.
Automatically trigger your mobile campaigns when your ads hit the big screen.
87% of users use the smartphone while watching TV. Correlate ad messaging to increase audience reach.
Activate your Audience through Results-Driven Programmatic Mobile Ads.
Use Weather to drive local affinity.
Increase audience-brand bonding and by automatically altering your ads depending on current and future weather conditions.
Activate your Audience through Results-Driven Programmatic Mobile Ads.
Connect the Now with your audience.
Automatically deliver time-aware creatives to maximize ad affinity.
Activate your Audience through Results-Driven Programmatic Mobile Ads.
Use UV Index hyperlocal data to deliver ads that relate to the real needs of your audience.
UV Index targeting lets you forecast when and where to deliver ads according to a potential level of harmful skin exposure.
Activate your Audience through Results-Driven Programmatic Mobile Ads.
Use Wind speed to “connect” to your audience and the physical surroundings.
Bridge digital and physical to build brand affinity and drive brand KPIs. Context-drives 28% higher engagement and brand notoriety.
Activate your Audience through
Results-Driven Programmatic Mobile Ads.
Deliver dynamic ad campaigns depending on ambient noise level.
Live in a crowded, noisy part of town? Enjoying the silence in the countryside? Use ambient noise levels to finetune ad delivery hyper-locally.
Experts in Mobile Audience Activation & Engagement Programmatic Design & Development.
TAPTAP offers advanced creative solutions for premium programmatic advertisers.
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Dedicated creative team designing & developing for mobile since 2010. |
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Based out of two hubs. Madrid & Bogotá. |
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1000s of rich media, video and mobile native ads created for major brands. |
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Experts in programmatic creative interactions. |
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Team focussed on creative optimization around campaign KPIs. |
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Proven creative design and development methodology. |
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Dedicated creative team designing & developing for mobile since 2010. |
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Offered free on Sonata or SaaS elsewhere. |
Programmatic Rich Media Design, Development & AdServing.
Since 2010 we are experts at designing and developing for smartphone audiences. Our expert team can take you from ad conceptualization to mobile-native development taking into account everything that makes mobile unique. Namely, data-rich context and TAP2Actions.
Aligned to your specific campaign goals, our specialists will design and develop ads that will dynamically change and adapt to the conditions at the very moment of impact.
Our ads can either run on the Sonata platform or set free to roam (for a small fee) on any adserver of your choosing. All ads can be configured to be tracked by a third-party brand-safety validator or an ad-delivery certifier. Ask us about pricing.
Where Data & Creative Come Together
Our results-driven ads are fueled by real-time machine learning algorithms that are able to consistently predict performance and continuously learn from past events.
By matching contextual data (hyper-location, time, weather, local events…) to mobile specific creative design and development TAPTAP is capable of matching a high volume of quality ads to specific audiences on-the-go while optimizing creative delivery based on real-time engagement and response rates.
Creative Design & Development for a TAP (not a click).
Mobile has Eaten Desktop.
The world’s population uses the smartphone as the primary (or only) way to access the internet. TAPTAP has since 2010 embraced a TAP vs. Click methodology emphasizing creative design and development for touch screens and TAP to Events that are native to smartphone platforms and app-driven markets.
TAP2Whatsapp, TAP2Calendar, TAP2Wallet, TAP2Call…are just some of the TAP2Actions we have natively developed seamlessly integrated in any campaign.
TAPTAP, a VC backed Spanish adtech multinational founded in 2010, is present in southern Europe, South America and North America. TAPTAP’s Sonata platform leverages geospatial & local intelligence for audience profiling, dynamic advertising activation and offline/online ad attribution. Global brands and agencies use Sonata in more than 85 countries to efficiently engage with digital omnichannel, and more predominantly mobile-centric, audiences.
This work is licensed under a Creative Commons | Attribution-NonCommercial-NoDerivatives 4.0 International License. Graphic sources: Unsplash, Freepik
