Data-Driven Mobile Branding Solutions
Leverage data from your branding efforts for down-funnel marketing efficiency.
1. PROFILING
Use physical and digital signals for profiling.
2. ACTIVATION
Leverage context to maximize Engagement.
3. ATTRIBUTION
Target IDed clusters for “down-funnel” efficiency.
1. Profiling
Smartphones sit at the center of our digital & physical behaviour providing accurate anonymous signals.
2. Activation
Delivering dynamic ads that automatically adapt to the environment and that natively integrate with our smartphones.
Contextual Signals
TAP2 Events
Made-for-mobile ads increase engagement by an average 27%.
3. Attribution
Measure ROAS. Global real-time analytics providing both digital and physical attribution metrics.
Proyecto cofinanciado por el Ministerio de Industria, Energía y Turismo, dentro del Plan de Acción Estratégica de Economía y Sociedad Digital – Anualidad 2014 con el número de referencia TSI-100300-2013-5
TAPTAP, a VC backed Spanish adtech multinational founded in 2010, is present in southern Europe, South America and North America. TAPTAP’s Sonata platform leverages geospatial & local intelligence for audience profiling, dynamic advertising activation and offline/online ad attribution. Global brands and agencies use Sonata in more than 85 countries to efficiently engage with digital omnichannel, and more predominantly mobile-centric, audiences.
This work is licensed under a Creative Commons | Attribution-NonCommercial-NoDerivatives 4.0 International License. Graphic sources: Unsplash, Freepik
