Cookies Policy

At TAPTAP DIGITAL, S.L. (hereinafter “TAPTAP”) we use cookies to improve our services related to your preferences by analysing your browsing habits on our website.

So that you can make full use of the personalised features on our website, cookies will need to be accepted.

We would like to inform you clearly and in a transparent manner about the cookies we use.

Below, we describe what a cookie is, what it is used for, what kind of cookies we use, what their purposes are, and how you can configure or disable them if you wish.

You can set your browser to reject cookies, but please bear in mind that if you do this, certain personalised features of this website cannot be provided to you.


A cookie is a small file or piece of text which is sent to your browser by a website and is stored on your computer or in any other device that contains browsing information.  

Cookies are essential for the functioning of the internet, providing innumerable advantages in the provision of interactive services, and facilitating the browsing and usability of our website.

It should be noted that cookies do not damage your computer in any way.  In contrast, the fact that they can helps us identify and resolve errors.


Session and persistent cookies

Cookies can expire at the end of a browser session (from when a user opens the browser window to when they exit the browser) or they can be stored for longer. The Regulations apply to both types of cookies:

Session cookies – allow websites to link the actions of a user during a browser session. They may be used for a variety of purposes such as remembering what a user has put in their shopping basket as they browse around a site. They could also be used for security when a user is accessing internet banking or to facilitate use of webmail. These session cookies expire after a browser session so would not be stored longer term. For this reason, session cookies may sometimes be considered less privacy intrusive than persistent cookies.

Persistent cookies – are stored on a users’ device in between browser sessions which allows the preferences or actions of the user across a site (or in some cases across different websites) to be remembered. Persistent cookies may be used for a variety of purposes including remembering users’ preferences and choices when using a site or to target advertising.

First and third-party cookies – Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie. First party cookies in basic terms are cookies set by a website visited by the user – the website displayed in the URL window. Third party cookies are cookies that are set by a domain other than the one being visited by the user. If a user visits a website and a separate company sets a cookie through that website this would be a third-party cookie.


This site only uses third-party services for tracking and reporting purposes of website traffic. This information is only used to gain customer insight and improve the way our site works.

Analytics/Performance third-party cookies

  • Google Analytics

We use Google Analytics for tracking and reporting of website traffic. This information can be used to gain customer insight and improve the way our site works. Google Analytics does not collect any personal information.

Please click here to read Google Analytics Privacy Policy.

Please click here to opt out Google’s Analytics cookies.

_ga 2 years Used to distinguish users.
_gid 24 hours Used to distinguish users.
_gat 1 minute Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.
AMP_TOKEN 30 seconds to 1 year Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
_gac_<property-id> 90 days Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more.

  • JoyRide component

This component is used as an informational tour layer for the user to explore certain capabilities of our platform, especially in the locations step of a campaign wizard.

Please click here to read more information about JoyRide component.

mapJoyRide 90 days Is used as an informational tour layer for the user to explore certain capabilities of our platform.
The name of the value used is ridden.More specifically, it works like a flag to identify if this information has been already shown to the user recently.


Our cookies simply allow our website to retrieve this information in order to personalise and improve your experience of our website. Therefore, our cookies do not store information which is capable of directly identifying you (such as your name or address), or financial information.

However, if you wish to restrict, block or delete cookies our cookies on our website – you can use your browser to do this. Each browser is different so check the ‘Help’ menu of your browser to learn how to change your cookie preferences.

Please bear in mind that if you do this, certain personalised features of this website cannot be provided to you.

Most modern browsers will allow you to see what cookies you’ve got and delete them on an individual basis. Further, they can also allow you to block third party cookies or from other sites or delete all cookies when you close your browser.

If you are primarily concerned about third party cookies generated by advertisers, you can turn these off separately. This is discussed in more detail below.

The links below take you to the sections for each of the most used and common browsers so that you can find out more about how to manage your cookies:

Internet Explorer


Google Chrome



Safari iOS



If you wish to learn more about cookies in general and how to manage them, visit or