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  • SOLUTIONS
    • Data-Driven Mobile Branding
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News

Home / Blog /
 FOA BCN 2019: mesa redonda “El futuro de la publicidad”
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By admin
In Blog, Events, News
Posted 13 June, 2019

FOA BCN 2019: mesa redonda “El futuro de la publicidad”

Fuente: marketingdirecto.com Álvaro Rodríguez, sales director de TAPTAP Digital participó en el debate de FOA BCN 2019: “El futuro de la publicidad” para poner puntos sobre la mesa [...]

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 “Location Intelligence une al mundo del marketing con el de la publicidad”, Álvaro del Castillo, TAPTAP
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  2
By admin
In Blog, Events, News
Posted 30 May, 2019

“Location Intelligence une al mundo del marketing con el de la publicidad”, Álvaro del Castillo, TAPTAP

Fuente: marketingdirecto.com Tras su intervención en el I-COM Global 2019 de la mano de Turespaña, el CEO explica las oportunidades que ofrece Location Intelligence para las marcas y explica los [...]

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 Programmatic advertising and artificial intelligence, tools for optimizing results and reducing costs.
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  9
By TAPTAP
In Blog, News
Posted 30 May, 2019

Programmatic advertising and artificial intelligence, tools for optimizing results and reducing costs.

Source: exchangewire Álvaro Mayol Garrido Partner & Chief Product & Technology Officer   The way in which digital media is bought and sold has changed dramatically in recent years. [...]

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 UNOde50 boosts mobile-user traffic to its stores thanks to Adcity (Havas Media Group) and TAPTAP
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  3
By TAPTAP
In Events, News, Press Releases
Posted 30 May, 2019

UNOde50 boosts mobile-user traffic to its stores thanks to Adcity (Havas Media Group) and TAPTAP

  The goal of the UNOde50 Christmas campaign was to increase mobile-user traffic to its physical stores in Madrid and Barcelona. The advertising campaign on mobile devices was geotagged [...]

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 The Artificial Intelligence revolution in the advertising ecosystem
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By TAPTAP
In Blog, News, Press Releases
Posted 30 April, 2019

The Artificial Intelligence revolution in the advertising ecosystem

Source: Marketing Directo.   Artificial Intelligence (AI) and Machine Learning (ML) have begun appearing on the cover and trending in almost all magazines, blogs and technological articles, [...]

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 TAPTAP, winner of the 4th Edition of the Awards for Programmatic Advertising
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  9
By TAPTAP
In Blog, Events, News, Press Releases
Posted 21 March, 2019

TAPTAP, winner of the 4th Edition of the Awards for Programmatic Advertising

The newspaper La Publicidad has recognized TAPTAP for the data driven branding strategy carried out along with Carat for Pandora. The Sonata platform, developed by TAPTAP, allows the profiling, [...]

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 TAPTAP – Advertising Technology at the Service of the Advertiser. Interview with Javier Ormazabal, Country Manager of TAPTAP Mexico
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By TAPTAP
In Blog, News
Posted 22 January, 2019

TAPTAP – Advertising Technology at the Service of the Advertiser. Interview with Javier Ormazabal, Country Manager of TAPTAP Mexico

Source: Marketing Directo.   How’s the evolution been in general since TAPTAP arrived in Mexico? Since our landing two years ago, growth has been exponential. Our value proposition has had a [...]

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 “Any ‘off’ media is intended to go hand-in-hand with mobile media.” Alvaro del Castillo, Founder & CEO of TAPTAP
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  2
By TAPTAP
In Blog, News, Press Releases
Posted 19 December, 2018

“Any ‘off’ media is intended to go hand-in-hand with mobile media.” Alvaro del Castillo, Founder & CEO of TAPTAP

Source: La Publicidad The growth of TAPTAP, as well as the programmatic advertising ecosystem, is the central theme of this conversation with Álvaro del Castillo, Founder & CEO of TAPTAP. The [...]

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 Omnichannel Intelligence focused on the user
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By TAPTAP
In Blog, Events, News, Press Releases
Posted 4 December, 2018

Omnichannel Intelligence focused on the user

Source: Revista Anuncios   Álvaro Mayol and Javier Velázquez, Partner & Chief Product Officer and Sales Strategy Director, respectively, of TAPTAP   TAPTAP was born in 2010, heir of [...]

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 TAPTAP, efficient and sustainable growth
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  5
By TAPTAP
In Blog, News, Press Releases
Posted 3 December, 2018

TAPTAP, efficient and sustainable growth

Source: Revista Interactiva The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in [...]

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ABOUT TAPTAP

TAPTAP, a VC backed Spanish adtech multinational founded in 2010, is present in southern Europe, South America and North America. TAPTAP’s Sonata platform leverages geospatial & local intelligence for audience profiling, dynamic advertising activation and offline/online ad attribution. Global brands and agencies use Sonata in more than 85 countries to efficiently engage with digital omnichannel, and more predominantly mobile-centric, audiences.


This work is licensed under a Creative Commons | Attribution-NonCommercial-NoDerivatives 4.0 International License. Graphic sources: Unsplash, Freepik

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