Location data for Corporate Social Responsibility
The need for all organizations (public and private) to behave in a socially responsible manner should be a general requirement in today’s society. Organizations with high ethical standards [...]
TAPTAP Digital solidifica su liderazgo comercial en México
Como partners preferentes de las grandes agencias de medios y anunciantes, TAPTAP cuenta con un consolidado posicionamiento en el mercado mexicano. En el actual contexto, las marcas se enfrentan [...]
TAPTAP & UC3M in the News!
In May 2020, TAPTAP released a study in collaboration with the University Carlos III of Madrid that used our geospatial technology, Sonata LI, to analyze the evolution of the pandemic in [...]
TAPTAP and Publicis bolster collaboration and renew annual pan regional partnership in LATAM and Miami
TAPTAP Digital and PM Precision, the data and programmatic trading hub of Publicis Media, bolster their relationship with a renewal of an annual partnership launched in 2019. The 2020 initiative [...]
TAPTAP UK is open for business!
TAPTAP Digital is now up and running in the United Kingdom. We are fortunate to have continued our expansion in these tough and unpredictable times due to tireless efforts of our team and [...]
Introducing Sonata M.O.R.E. The artificial intelligence optimization engine from TAPTAP Digital
As advertising becomes more sophisticated and audience attention increasingly scarce, data has emerged as an integral part of any successful outcome; however, as the volume of available data [...]
“Location Intelligence une al mundo del marketing con el de la publicidad”, Álvaro del Castillo, TAPTAP
Fuente: marketingdirecto.com Tras su intervención en el I-COM Global 2019 de la mano de Turespaña, el CEO explica las oportunidades que ofrece Location Intelligence para las marcas y explica los [...]
Programmatic advertising and artificial intelligence, tools for optimizing results and reducing costs.
Source: exchangewire Álvaro Mayol Garrido Partner & Chief Product & Technology Officer The way in which digital media is bought and sold has changed dramatically in recent years. [...]
UNOde50 boosts mobile-user traffic to its stores thanks to Adcity (Havas Media Group) and TAPTAP
The goal of the UNOde50 Christmas campaign was to increase mobile-user traffic to its physical stores in Madrid and Barcelona. The advertising campaign on mobile devices was geotagged [...]
