“Location Intelligence une al mundo del marketing con el de la publicidad”, Álvaro del Castillo, TAPTAP
Fuente: marketingdirecto.com Tras su intervención en el I-COM Global 2019 de la mano de Turespaña, el CEO explica las oportunidades que ofrece Location Intelligence para las marcas y explica los [...]
Programmatic advertising and artificial intelligence, tools for optimizing results and reducing costs.
Source: exchangewire Álvaro Mayol Garrido Partner & Chief Product & Technology Officer The way in which digital media is bought and sold has changed dramatically in recent years. [...]
UNOde50 boosts mobile-user traffic to its stores thanks to Adcity (Havas Media Group) and TAPTAP
The goal of the UNOde50 Christmas campaign was to increase mobile-user traffic to its physical stores in Madrid and Barcelona. The advertising campaign on mobile devices was geotagged [...]
The Artificial Intelligence revolution in the advertising ecosystem
Source: Marketing Directo. Artificial Intelligence (AI) and Machine Learning (ML) have begun appearing on the cover and trending in almost all magazines, blogs and technological articles, [...]
TAPTAP, winner of the 4th Edition of the Awards for Programmatic Advertising
The newspaper La Publicidad has recognized TAPTAP for the data driven branding strategy carried out along with Carat for Pandora. The Sonata platform, developed by TAPTAP, allows the profiling, [...]
TAPTAP – Advertising Technology at the Service of the Advertiser. Interview with Javier Ormazabal, Country Manager of TAPTAP Mexico
Source: Marketing Directo. How’s the evolution been in general since TAPTAP arrived in Mexico? Since our landing two years ago, growth has been exponential. Our value proposition has had a [...]
“Any ‘off’ media is intended to go hand-in-hand with mobile media.” Alvaro del Castillo, Founder & CEO of TAPTAP
Source: La Publicidad The growth of TAPTAP, as well as the programmatic advertising ecosystem, is the central theme of this conversation with Álvaro del Castillo, Founder & CEO of TAPTAP. The [...]
Omnichannel Intelligence focused on the user
Source: Revista Anuncios Álvaro Mayol and Javier Velázquez, Partner & Chief Product Officer and Sales Strategy Director, respectively, of TAPTAP TAPTAP was born in 2010, heir of [...]
TAPTAP, efficient and sustainable growth
Source: Revista Interactiva The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in [...]
