“Location Intelligence une al mundo del marketing con el de la publicidad”, Álvaro del Castillo, TAPTAP
Fuente: marketingdirecto.com Tras su intervención en el I-COM Global 2019 de la mano de Turespaña, el CEO explica las oportunidades que ofrece Location Intelligence para las marcas y explica los [...]
UNOde50 boosts mobile-user traffic to its stores thanks to Adcity (Havas Media Group) and TAPTAP
The goal of the UNOde50 Christmas campaign was to increase mobile-user traffic to its physical stores in Madrid and Barcelona. The advertising campaign on mobile devices was geotagged [...]
TAPTAP, winner of the 4th Edition of the Awards for Programmatic Advertising
The newspaper La Publicidad has recognized TAPTAP for the data driven branding strategy carried out along with Carat for Pandora. The Sonata platform, developed by TAPTAP, allows the profiling, [...]
Omnichannel Intelligence focused on the user
Source: Revista Anuncios Álvaro Mayol and Javier Velázquez, Partner & Chief Product Officer and Sales Strategy Director, respectively, of TAPTAP TAPTAP was born in 2010, heir of [...]
“Se está avanzando para hacer más preciso y versátil el medio DOOH”, Álvaro Mayol
Fuente: La Publicidad Con motivo del III Foro Publicidad Exterior – DOOH que organiza La Publicidad el 27 de Septiembre en Callao City Lights, Álvaro Mayol, Partner & CTO de TAPTAP [...]
TAPTAP’s successful Mexico team continues its unstoppable growth
TAPTAP Mexico celebrates its second anniversary accompanied by the Mexican advertising sector. Thanks to its successful growth, TAPTAP Mexico is expanding its office and strengthening its team in [...]
How and when do you consume? Mobile-centric, streamlining the energy sector.
Knowing the needs of consumers and impacting them at the right time with the right message is the unfinished business for many advertisers. This need to activate data-driven branding strategies [...]
Mobile-Centric Strategies
We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the way towards a purchase (customer path-to-purchase journey). Starting from the trigger or [...]