UC3M releases a study on Q Tag, an independent viewability measurement tool, which measures 19% more ads than the leading commercial option. Q Tag has 25 embedded pixels to capture visibility in display and video formats from all angles. It has been tested in production in collaboration with Taptap.
UC3M releases a study on Q Tag, an independent viewability measurement tool, which measures 19% more ads than the leading commercial option. Q Tag has 25 embedded pixels to capture visibility in display and video formats from all angles. It has been tested in production in collaboration with Taptap.
