In order to increase brand awareness among men, the Fashion Company targeted Fashion and Shopping audience clusters and offered them an incentive in the form of a promotional trip to San Francisco when they shopped the product in several specific stores.
Sonata derives its audience profiling from web and physical presence-history, and in this case the Fashion and Shopping audience clusters were used primarily to target the right segments. The campaign targeted males by applying these audience clusters on premium mobile sites and apps in the sports and auto IAB categories.
Lastly, a geo-conquest hyperlocal integrated banner campaign surrounding the shopping areas of major cities plus a physical retargeting campaign, targeting shoppers who had visited these specific areas within the last 3 months, was added.
Over 360.000 unique unique users were reached with the geo-conquest strategy and 150.000 unique users were retargeted based on their physical presence history. Particularly users that were or had been on the hyperlocal shopping zone (LAT: 40.429844, LONG: -3.687129) achieved a 243% engagement uplift.