Achieve the highest reach possible among potential video on-demand leisure viewers.
The campaign launched during weekends using high-impact pre-roll video across specific premium apps and sites in smartphone and tablet devices. The national campaign was weighted towards wifi users in residential areas.
The campaign generated more than one and a half million pre-roll impressions in only two weekends, achieving a full viewing rate of over 30%. Although, the campaign covered the whole of the national territory, 40% of the engagement occurred around major metropolitan areas. The campaign achieved 3 times more engagement in native apps versus mobile web. Even though, video ads served among Android devices represented the great majority, engagement was two times higher among iOS users.
“News”, “Health & Fitness” and “Entertainment” were the IAB categories where the campaign engaged above average.