The Challenge

Boost foot traffic to Cinemas via a viral mobile advertising campaign. Generate branding around the movie.

Our Solution

Develop a rich media campaign with a Tap to Whatsapp integration. The user clicks on a Tap to Whatsapp button on the ad containing the movie trailer and a pre-populated message pops up within the Whatsapp application. A geofence was set up with a radius around the main cinemas.

Results

The Rich Media campaign had a CTR 16%, and the video was shared 2774 times. 1 of each 6 people watched the full video.

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