The Challenge

Drive foot traffic to pharmacies carrying Face care products within a defined radius by targeting consumers with a promotional gift.

Our Solution

Created a geo-fence around an area of Madrid that included 2000 pharmacies carrying this Face Care Brand. Consumers that entered the defined radius were served an Interstitial creative with “Click to Map” call to action. Once clicked, a map appeared showing the closest Pharmacy within 500 meters and mapped out the shortest route to get there.

Results

The campaign received more than 38,000 clicks, which translated to a CTR of 10.6%, well above average in the cosmetics industry, which is usually 6%.

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