The Challenge

Generate brand awareness and viralization.

Our Solution

Develop a Rich Media campaign with a Tap to Whatsapp integration. The user clicks on a Tap to Whatsapp button on the ad containing a video and a pre-populated message pops up within the Whatsapp Application. The user then shares the video with friends.

Results

The campaign was shared more than 80.000 times. A 11,7% of total impressions.

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